34 million hours of podcasts are listened through headphones every week!

Podcasts are becoming more and more popular and are growing like…well you name your preferred metaphor. Incredibly, figures are showing that in the UK 34 million hours of podcasts are listened through headphones every week! That’s a lot of hours of podcast listening and it seems that most people are listening to their podcasts via their smartphones with 68% of podcasts consumed. Laptop podcast listening was the next most popular podcast listening method with 21% of users favouring their laptop as a podcast streaming device.Listening to podcasts on laptops is followed by podcast audiences listening to podcasts on their tablets at 13%. Podcast listening on portable music players comes in… Read More

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So, what is a Podcast?

Podcasts are becoming an extremely important medium as well as a popular way to reach people online. If you have never listened to a podcast or ever considered recording a podcast, you may be interested to know what they are and how you could potentially use them in business, to help your local community or even…just using podcasts to discuss your favourite hobbies! A complicated geeky tech-speak thingy is at the heart of podcasting; namely RSS forms And no, don’t worry you won’t have to get to grips with how R(eally) S(imple) S(yndication) or RSS actually works. We at The Podcast Studio can help you with that. Let’s say that… Read More

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